1 Year
Delivery Timeline
16
Data Analysts
Nationwide
Coverage
Proprietary
Asset Delivered
The Challenge
The client was relying on third-party data vendors for US college marketing data — and paying premium prices for coverage that was incomplete, outdated, and unreliable. Inaccurate data was producing poor campaign results and creating downstream problems across marketing operations. The client needed a comprehensive, accurate, proprietary dataset covering US colleges and universities that they could own and control, assembled to their exact specifications within one year.
The Solution
in-school assembled and managed a team of 16 data analysts to research, collect, validate, and structure a comprehensive nationwide US college marketing database from primary and authoritative secondary sources. The team worked to the client's data specifications, establishing quality control processes throughout collection to ensure accuracy and completeness. The resulting dataset replaced all third-party vendor dependencies with a proprietary asset the client owns, controls, and can continuously update.
The Result
A complete, accurate, proprietary US college marketing database delivered on time within one year. Nationwide coverage meeting the client's full specification. Third-party data vendor costs eliminated. The client now holds a proprietary competitive data asset they can leverage across marketing operations indefinitely.
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